{"id":353,"date":"2025-10-02T17:01:04","date_gmt":"2025-10-02T16:01:04","guid":{"rendered":"https:\/\/www.nathaliegriffin.com\/?p=353"},"modified":"2025-10-02T17:01:04","modified_gmt":"2025-10-02T16:01:04","slug":"the-personal-branding-dilemma","status":"publish","type":"post","link":"https:\/\/www.nathaliegriffin.com\/?p=353","title":{"rendered":"&#8220;The personal branding dilemma&#8221;"},"content":{"rendered":"\n<p>In the June2025 <em>Private Practice <\/em>journal from the British Association for Counselling and Psychotherapy (BACP), my colleague <a href=\"https:\/\/www.jamieosmiththerapy.com\/\" data-type=\"link\" data-id=\"https:\/\/www.jamieosmiththerapy.com\/\">Jamie Smith<\/a> has an article about the challenges of personal branding as a therapist in private practice:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bacp.co.uk\/media\/22959\/bacp-private-practice-june-2025.pdf\">https:\/\/www.bacp.co.uk\/media\/22959\/bacp-private-practice-june-2025.pdf<\/a><\/p>\n\n\n\n<p>If you are a BACP member, you should be able to access the article for free.<\/p>\n\n\n\n<p>It&#8217;s well worth the read, even for practitioners who have been in private practice for a while because the ways that people are accessing therapy have changed a lot since 2020&#8230;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the June2025 Private Practice journal from the British Association for Counselling and Psychotherapy (BACP), my colleague Jamie Smith has an article about the challenges of personal branding as a therapist in private practice: https:\/\/www.bacp.co.uk\/media\/22959\/bacp-private-practice-june-2025.pdf If you are a BACP member, you should be able to access the article for free. It&#8217;s well worth the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.nathaliegriffin.com\/?p=353\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;&#8220;The personal branding dilemma&#8221;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[4,5,6,12],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-bristol","tag-counselling","tag-counsellor","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=353"}],"version-history":[{"count":1,"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=\/wp\/v2\/posts\/353\/revisions"}],"predecessor-version":[{"id":354,"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=\/wp\/v2\/posts\/353\/revisions\/354"}],"wp:attachment":[{"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nathaliegriffin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}